Belupo receives OTC NEWS Marketing Award

At the 13th OTC News Conference held in Copenhagen from 10-12 April 2002, Belupo won the OTC NEWS Marketing Award for the presentation of its over-the-counter (OTC) drugs. The Conference organizers, Nicholas Hall & Company, are a company unique in the world for monitoring, providing and publishing key information regarding OTC programmes, and are also the leading consulting company in the world in this business. Nicholas Hall & Company organize training courses and conferences and once a year select the most successful and original promotional activities for self-treatment products.

Belupo’s exhibition “Don’t worry be healthy! Zdravo budi” could be visited at the Arts and Crafts Museum (Muzej za umjetnost i obrt) in Zagreb in October 2001. The amendments made to legal regulations on medications in the Republic of Croatia inspired Belupo to change the design of the packaging of 8 medications (Aminfluorid Gel, Belomet, Belosept, Luboreta, Lupocet, Lupoxin, Neofen and Tabex), which have been transferred to the category of over-the-counter medications, and to present them in an unusual way – through a multimedia exhibition. For this project Belupo was also awarded the crystal ball for the commercial event project of the year at the 9th advertising festival – FESTO 2001 in Opatija.