The Red Dot Design Award for Podravka's Annual Report for 2006

The Red Dot Design Award is a competition that takes place every year in Essen, Germany. It is organized by the Design Zentrum Nordheim Westfalen, the world leading design institution. It is considered to be one of the most important competition of design in the world. In the last five years, the Advertising Agency Bruketa&ŽinićOM, won 7 Red Dot Deisgn Awards, mainly for the Podravka design projects. During his visit to Zagreb, 2 years ago, Vito Oražen, managing director of the Design centre Nordhein Westfalen, said for one Croatian newspapers: «Podravka, definitely, has the most recognizable design among Croatian companies. Podravka is known on almost all world markets. Podravka has won the RED DOT Award, which proves its quality in design more than anything. At the moment, the advertising agency Bruketa&Žinić is the most famous agency.

At this year’s Red Dot Design Award, there were nominated record-breaking 3880 design works from 34 countries, and only 27 were awarded.

The prestigious award «The Red Dot Best of the Best» was given to the Design work ″An Excerpt from Eternal Debate about the Heart″. Annual report was awarded at many international competitions all over the world. It is conceived as a book of evidence and states that all the things we do should be done with heart. A heart, as the essence of the Podravka Brand, meanders through the entire annual report. The main part is the manuscript by Ante Tomić, who through his autobiographical story, speaks about Podravka products and connects them with his growing up. By doing this, he shows that many people from this parts of the country, have their own memories about growing up that are related to Podravka as well.
The creative team of the Advertising Agency Bruketa&ŽinićOM which prepared this annual report: creative directors, Davor Bruketa & Nikola Žilić, Art Directors, Imelda Ramović and Mirel Hadžijusufović, copywriters, Davor Bruketa, Nikola Žinić, Imelda Ramović and Mirel Hadžijusufović, the photographers Marin Topić and Domagoj Kunić, the project Manager Drenislav Žekić and the production of Boris Matešić from Osijek firm I. B. L.

The awarded design works are put in the Yearbook the Red Dot 2007. Moreover, they are displayed at the museum Red Dot Design Museum in Essen, the largest offical display of modern design which gathers the 1000 most prominent design works on 4000 m exhibition space. And his authors are the most important names of modern contemporary design.