Vegeta – Europe's best-selling dehydrated food seasoning

In the more than six decades since its creation, Vegeta has seasoned countless dishes, inspired millions of consumers and brought new culinary experiences, winning hearts throughout Europe and the world. Data collection on seasoning sales was conducted on 31 European markets from August 2019 to July 2020. The total results showed that Vegeta was first in volume sales in the category of dehydrated food seasonings.

The Vegeta brand, proclaimed as best-selling in the category of universal food seasonings, includes the products Vegeta Original, Vegeta Natur, the Vegeta Natur dehydrated special food seasonings and single spices.

The market success of Vegeta is based on the premium flavours that enrich its consumers’ daily dishes. When it was created, Vegeta was an absolute novelty on the market, and an innovation that became so significant for consumers that it was soon copied by global culinary brands. However, it remains the original in its quality and flavour, making it stand out on the market, and bringing it the title of best-selling food seasoning in Europe! The secret further lies in the excellent marketing over the decades on a large number of markets, in the ongoing modernisation and adapting to new market trends in design, packaging or new product development.

In keeping up with the dietary needs and preferences of contemporary consumers, Vegeta offers new solutions and follows the hottest nutritional trends. It is present on more than 60 markets worldwide, where it provides inspiration to help millions of consumers in their daily cooking, serving up culinary ideas with its many recipes.

* “This claim is based on Nielsen data from retail measurement in 31 European countries (Austria, Belarus, Belgium, BiH, Bulgaria, Czechia, Denmark, Estonia, France, Greece, Croatia, Ireland, Italy, Latvia, Lithuania, Netherlands, Norway, Germany, Hungary, Poland, Portugal, Romania, Russia, North Macedonia, Slovakia, Slovenia, Serbia, Spain, Sweden, Switzerland and Ukraine) in which Vegeta was the leading brand in volume sales in the category of dehydrated (dry) food seasonings in the period August 2019 – July 2020 (copyright © 2020, The Nielsen Company, all rights reserved).”